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Advertising Agency: Ogilvy & Mather, Paris, France C.E.O: Philip Heimann Executive Creative Director: Baptiste Clinet Creative Director: Paul Kreitmann Art Director: Clara Noguier Copywriter: Olivier Le Lostec Head of TV Production: Laure Bayle TV Producer: Aurélie Appert Sound producer: Virgile Stein Head Of Integrated: Benoit De Fleurian Integrated Business Director: Sandrine Sibille Account E..

Advertising Agency: Carmichael Lynch, USA Chief Creative Officer: Dave Damman Executive Creative Director: Randy Hughes Copywriter / Group Creative Director: Dean Buckhorn Art Director / Associate Creative Director: Brad Harrison Head of Production: Joe Grundhoefer Senior Executive Content Producer: Brynn Hausmann Business Manager: Vicki Oachs Account Management Team: Brad Williams, Adam Craw, K..

Advertising Agency: Leo Burnett, Brussels, Belgium Creative Director: Tom Garcia Creatives: Wout Geysen, Jurgen Verbiest, Najate El Achari Designers: Evy Puelinckx, Het Vindingrijk Managing Director: Kaat Danneels Account Manager: Jeroen Vernelen Account executive: Elodie Pagaud Brand Manager: Sophie Docx Published: May 2015

Advertising Agency: Ogilvy & Mather Advertising, Frankfurt, Germany Chief Creative Officer: Dr. Stephan Vogel Executive Creative Director: Felix Fenz Creative Directors: Nico Ammann, Sascha Dudic Art Directors: Nico Ammann, Constantin Camesasca, Sebastian Kamp, Joschka Wolf, Hendrik Frey, Tobias Ostry, Markus Günther, Christopher Bueers Copywriters: Felix Fenz, Sascha Dudic, Bent Kroggel, Christ..

Advertising Agency: SuperHeroes Amsterdam, Netherlands Creative Director: Rogier Vijverberg Copywriters: Elliot Stewart-Franzen, Dimitri Hekimian Art Director: Ola Syse Creative strategists: Felipe Camara, Marieke Dekker Agency producer: Severien Jansen Production company: In Case of Fire Director: Rick Lenzing DOP: Steve Walker Producer: Arjan Oosterveer Designers: Krister Lima, Quentin Deronzi..

Advertising Agency: Colenso BBDO, New Zealand Creative Chairman: Nick Worthington Creative Director: Levi Slavin Digital Creative Director: Aaron Turk General Manager: Scott Coldham Business Director: Krystel Houghton Executive Producer: Michael Hilliard / Finch Director: Luke Bouchier

Advertising Agency: TBWA, Amsterdam, Netherlands

Advertising Agency: DDB, Budapest, Hungary Chief Creative Officer: Péter Tordai Head of Art / Art director: Guilherme Somensato Copywriters: Vera Länger, Giovanni Pintaude Illustrator: Adrián Bajusz Product Designer: Márk Dávid Business Director: Judit Majosi Account/Producer: Rozália Szigeti Published: April 2015

Advertising Agency: BBDO, San Francisco, USA Chief Creative Officer: David Lubars Executive Creative Directors: Matt Miller, Steve Rutter, Craig Mangan Associate Creative Directors: Stainton, Jakub Szymanski Art Directors: George Thorman, Rachael Kelly Copywriters: Jared Johnsen, Taylor Garrett Producer: Lisa Christman Music Producer: Melissa Chester Group Account Director:Evyn Zell Account Dire..

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as..