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목록3M Post-it (1)
CKJ
3M Post-it
3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as..
Advertising/Media
2015. 5. 25. 12:38