Tundra Festival

Tundra is a music festival with four large stages representing four different styles of electronic music. Music affects our brain common to religion – it gives joy, people fight (at least verbally) for their beloved styles there are certain trends amongst the listeners of the specific style, even some rituals. The idea was to represent the festival through its four stages, creating four gods. Each of the represented its own stage, its music and event the culture, trends and life values of the listeners of certain music style.

Advertising Agency: AD McCann Erickson Vilnius, Lithuania

Creative Director: Jonas Valatkevicius

Art Director: Ernesta Vala

Copywriter: Audrius Puidokas

Photographer: Inga Juodyte

Style: Milda Metlovaite

Hair: Mantas / Ispans

Make Up: Daria Eden Post

Production / Montage: Ernesta Vala, Karolis Zukas

Published: July 2012