TIM

The client asked to talk about the capabilities of the web on mobile devices. What can be done with today’s tools? The brief asked for a one minute spot transmitting this values.

We based our approach on the universal language: music. Nowadays you can pretty much create and mix music thru your iphone, ipad, and android devices, including phones and tablets. This means that you can start working collectively wherever and whenever inspiration arrives. Music is Mobile, because Web is Mobile.

Advertising Agency: APZmedia, Trieste, Italy

Creative Director: Pablo Apiolazza

Art Director: Federica Raffin

Copywriters: Pablo Apiolazza, Matteo Mascarin

Music: Ambroprod

Published: September 2012