ASICS

We built a 16 foot tall wooden horse, which also happens to be a personal trainer and a cross training gym on wheels, which taunts people until they take the ASICS Epic challenge. Try out the pull up bar, push ups, rope climb, Olympic rings and tsunami ropes, and the horse rewards you with a prize. We wanted to encourage people to get into training in a big way, so we had to come up with an equally big idea to inspire people.

Advertising Agency: Vitro, USA

Executive Creative Director: John Vitro

Creative Director: KT Thayer

Associate Creative Director: Simone Nobili

Production Manager: Cristi Perkins

Broadcast Director: Mickey Strider

Video Production: Cooper Media Group

Editing: Dave Friz