Volkswagen Park Assist

Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist.

Advertising Agency: DDB Tribal Berlin, Germany

Chief Creative Officer:: Eric Schoeffler

Creative Directors / Copywriters: Maged Nassar, Ali Ali

Illustrator: The Operators

Account Supervisor: Susanne Plümecke

Account Manager: Catrin Schmid

Art Buyer: Susanne Kreft