CKJ

Bic 본문

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Bic

C.K.J 2014. 3. 27. 08:51

Make it right.

The idea behind using Wite-Out is to fix things . The campaign simply shows Bic Wite-Out correcting societal problems that we face in Kenya: crime, poor infrastructure, poverty, lack of education etc.


Advertising Agency: Flametree, Nairobi, Kenya

Executive Creative Director: Jimmy Geeraerts

Art Director: Yash Deb

Designer / Illustrator: Eric Mwaniki

Published: March 2014

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