Mercedes-Benz

Makes hard work easier to handle. The new Mercedes-Benz Sprinter with innovative ECO Gear manual transmission.

People in the Sprinter target group don’t do nine-to-five jobs. Night shifts, overtime and unscheduled events place new demands on human and machine every day. It’s a good job that the new Sprinter with six-speed gearbox adapts perfectly to the individual needs of its drivers. To show that it is on hand to make light work of hard tasks, we developed the first ever font to be generated from real gear change manoeuvres: Shiftography. To generate the font, we tracked the gear change manoeuvres during a courier driver’s night shift. A complete alphabet was created from the various gear changes. 

Advertising Agency:Lukas Lindemann Rosinski, Hamburg, Germany

Art Directors:Sön Becker, Christian Baur

Copywriters:Jan Hoffmeister, Tim Esser

Account Representative:Knut Simons

Postproduction:Markenfilm Crossing GmbH

Producer:Martin Schön

Camera:Jakob Süß

Regie:Kai Klinke

Edit:Artur Boruch

Vfx:Artur Boruch

Technichal installation:Adnen Abdallah