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iReader 본문
Every book is a tragedy for trees. Read ebooks.
This campaign was published on LED billboards and digital media. Never ran on printed media.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013
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