Delta Faucet

The campaign equates faucets to instruments and uses music to tell the story of the faucet’s reliable, precise control.

To demonstrate the concept of Touch2O faucets as precisely tuned instruments, we collaborated with Glenn Kotche, drummer from the Grammy Award winning band Wilco, and a world-renowned percussionist and composer in his own right.

Glenn used his knowledge of experimental percussion to recreate the American Motown classic, “Reach Out, I’ll Be There” using only Touch2O faucets and their water hitting various kitchen and bathroom items. He spent a day at Delta’s Dream2O Showroom in Chicago experimenting and recording the individual and specific notes needed to recreate the song.

Advertising Agency: Leo Burnett, Chicago, USA

Chief Creative Officer: Susan Credle

Executive Creative Director: Charley Wickman

Creative Director: Jo Shoesmith

Associate Creative Director / Art Director: Greg Nobles

Associate Creative Director / Copywriter: Brooke Anderson

Account Director: Cindy Blikre

Account Supervisor: Jennifer Kalseim

Executive Producer: Tom Keramidas

Producers: Rod Wilson, Matthew Scoville

Music Director: Gabe McDonough

Production Company: Furlined

Director: Stuart Parr

Editorial: Final Cut

Editor: Adrianna Tomasetting

Director of Photography: Max Goldman