Diabetes Association of Sri Lanka

Tobacco is highly addictive. You love the way it makes you feel, the satisfaction it gives. You crave it. You need it to get through the day. It stimulates an integral part of your brain. It silently narrows your blood vessels, leading to more complications like heart disease and stroke. Somewhere in the world, it takes a life every 6 seconds.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Executive Creative Director: Carlos Anuncibay
Creative Director: Asanka Ilamperuma
Art Director / Copywriter: Piyumi Wickrama
Copywriter: Anis Mustafa
Senior Account Executive: Dionne Weeraratne
Photographer: Luxshmanan Nadaraja
Published: November 2014